Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace.
Luxottica's mission is to protect the eyes and enhance the look of women and men in the world, creating the best possible eyewear to satisfy its clients and interpret consumer tastes and aspirations. The Group pursues this mission ethically and responsibly, engaging all of its energy, skill and experience, keenly aware of how essential glasses are to the well-being of consumers, allowing them to work, read and communicate their personal style. To enjoy the beauty of life in all its forms and the beauty of the world that surrounds us.
"To see the beauty of life" is the Luxottica vision that inspires its sustainable business approach and an integral part of the Group’s strategy. It stems from a notion of universal beauty, visible to everyone, that assumes a tangible form in the search for a balance between well-being, respect for the environment, ethics and the transparency of relations.
Luxottica’s spirit of excellence stands out in the way of working, at all levels and in all geographical areas. Every collection and every frame is the result of an ongoing R&D process which combines passion, innovation and creativity with the latest technology and master craftsmanship.
Luxottica is open-minded toward new ideas and ways of viewing, different models and cultures, in an effort to continuously improve and maximize the company’s potential in increasingly competitive global markets.
Luxottica’s long-term strategy is to continue to expand in the eyewear and eye care sectors by growing its various businesses, whether organically or through acquisitions. The Company will continue to focus on the following strategic pillars: vertical integration, design and technological innovation, brand portfolio management, market expansion, financial discipline and the development of talented and committed employees.
Building strong brands that create enduring relationships with consumers is key to how Luxottica plans to sustain its business in the future. In this direction we continue to invest to strengthen and balance our portfolio with the acquisition of new brands and the addition of new licensing agreements,in order to continually attract a wide range of consumers around the world with different tastes and lifestyles.
Luxottica is committed to maintaining and strengthening its position in the markets in which it operates. It also focuses on evaluating opportunities to further penetrate emerging markets, a key driver of its long-term growth strategy. Luxottica aims at increasing its market expansion through stronger retail distribution while consolidating its wholesale network and further growing its presence in e-commerce, department stores and travel retail.
Luxottica’s brand portfolio includes some of the most loved eyewear brands on earth. The portfolio is well-balanced between proprietary and licensed brands, an ideal mix of popularity and prestige.
The portfolio of house brands is anchored by Ray-Ban, one of the world’s leading lifestyle eyewear brands, and Oakley, a leader in the sport and performance category. These pillars are complemented by Persol, Oliver Peoples and Alain Mikli in the high-end of the market, Arnette in the sport market, and Vogue Eyewear in the fashion market.