KEY FACTS VIDEO
our business model
One of the competitive advantages underpinning the Group’s past and future successes is the vertically integrated business model that Luxottica has built over the decades.
The Group’s present structure, covering the entire value chain, is the result of a far-sighted choice made by the Company’s founder and Chairman, Leonardo Del Vecchio, who understood the potential of a vertical integration strategy when he decided to make entire frames rather than just components. Vertical integration of manufacturing was gradually accompanied by the expansion of distribution, ﬁrst wholesale and, from 1995, retail and by the creation of a key presence in the high value-added business of lens ﬁnishing.
Direct control of the entire production platform makes it possible to verify the quality of both products and processes, introduce innovations, identify synergies and new operating methods and optimize service, quality and costs.
Direct distribution enables Luxottica to offer its products in major markets and achieve a unique understanding of consumer tastes and trends. This capability is viewed as a strength by fashion houses that come to Luxottica to produce and distribute globally their eyewear collections.