Design

The idea for a model comes spontaneously, like a stroke of lightning. The fruit of a sudden intuition followed by long reflection, it is always grounded in meticulous study of markets and fashion.

Design is at the focal point where vision, technology and creativity converge. Design looks at both past and future experience and must trigger a continuous process of innovation, making it a uniquely creative activity.

It isn’t easy to keep on designing original models that surprise and impress after so many years of incredible successes.
The Design, Prototypes and Samples team know all about such problems and have risen to the challenge, everyday for years now, with ingeniousness and precision.

Ever in search of innovation and originality, the designers “see” eyewear as art, as objects to put on display. Driven by this “vision”, they survey the market and its famous names but draw above all on their own imagination and inexhaustible capacity to astonish every time, in every model.

The designers thus cover the entire concept phase of the creative process, culminating in the creation of the model. This where the prototype makers, in their workshop, come into action and transform designs into beautiful one-off pieces, crafted by hand with meticulous precision. Each new frame is clearly the fruit of creativity but also precision and manual effort. And equally clearly, behind every idea, design, prototype and detail chosen there’s a wealth of experience and intuition.

In the samples department, the utmost care goes into choosing colors and small details that may seem insignificant but in fact make the difference and render the frame precious in terms of originality and style, like a jewel.

The prototype or style concept developed in the initial phase of design, which represents the target characteristics of the final products, are now passed on to the product office. This is the start of the development cycle of a new model, a sequence of activities leading to series production. Speed and determination in coordinating the various phases enhance overall efficiency. Communication and interaction between people and departments is key to achieving a constant stream of new solutions and a creative process that generates unique products.