Made in Italy
ListenThe defining feature of “Made in Italy” at Luxottica is the “culture of quality” that has been the company’s hallmark value since its early days and is shared by everyone who’s part of the company, whether in offices or production departments.
It’s the underlying principle applied, almost obsessively, in every process involved in creating eyewear, even downstream of packaging. After the glasses are put in their boxes, yet another quality control is carried out on a sample: all it takes is one single model that doesn’t perfectly match the required quality characteristics and the tests are extended to the entire production batch.
Outside Italy, all Luxottica’s Italian products enjoy prestige and fame as “Made in Italy” because they always come up to, and even excel, clients’ expectations of excellence. This means they meet the following technical requirements:
- perfect couplings between temple and frame;
- frames that ensure lens stability;
- long lasting eyewear;
- undeformable eyewear with minimum need for adjustment and ensuring long lasting comfort;
- corrosion and wear resistant coatings;
- frames that maintain color quality over time.
People visiting Luxottica’s Italian facilities are struck by the precision of the finishing operations, which experts still do manually, with professionalism and passion and in the knowledge that they’re working on a product that’s recognized and appreciated all over the world. This is why the product bears the prestigious wording - “Hand Made in Italy” – testifying to the craftsmanship and expertise that went into it.
In a market as competitive and global as eyewear, the satisfaction of optical clients and end consumers who buy Luxottica products, thereby boosting “Made in Italy”, is a primary, indeed indispensable, objective. Success means continually improving quality in every phase of the production process.
