Market and strategy
ListenWith a strong portfolio of retail brands, Luxottica is positioned to reach different segment of the market. The retail portfolio offers a variety of differentiation points for consumers, including the latest in designer and high performance sun frames, advanced lens options, advanced eye care, every day value, and premiere vision care health benefits.
Sun retail brands
Since the acquisition of Sunglass Hut in 2001, Luxottica has become the world leader in the sun retail business.
As of December 31, 2008, the Group operated 2,286 stores worldwide, mostly under the Sunglass Hut brand.
Sun retail brands:
- Sunglass Hut
- ILORI
- Bright Eyes
- Oakley O Stores & Vaults
Optical retail brands
Luxottica Group’s optical retail operations are through leading brands such as LensCrafters and Pearle Vision, leaders in North America, and OPSM, Laubman & Pank and Budget Eyewear, which are active throughout Australia and New Zealand. The Group also has a major retail presence in China, where it is the top operator in the premium market with LensCrafters. Due to the fragmented nature of the European retail market, the Company does not operate optical retail stores in Europe outside of the United Kingdom, where it recently bought the remaining stake in the David Clulow optical chain, which sells both prescription and sun products.
As of December 31, 2008, Luxottica’s optical retail business consisted of 3,798 stores.
Optical retail brands:
- LensCrafters
- LensCrafters China
- PearleVision
- Sears Optical
- Target Optical
- OPSM
- Laubman&Pank
- Budget Eyewear
