Geographical Focus

Europe

In Europe, Luxottica invests in relationships with clients, premium products targeting individual points of sale and after-sales service.

Strategy

• a strong organization focused on relationships with individual clients;
• effectiveness: from clients to partners, the right brands for the right stores, providing the best marketing materials for points of sale.

Figures
In 2008, the wholesale division’s net sales to 3rd party clients in Europe amounted to euro 1,077.2 million (up 5.5% on 2007), which was around 51.5% of its total sales compared to 59.9% following consolidation of the Oakley business.

Asia Pacific

In Asia, Luxottica invests in region-specific collections and brand experience in points of sale.

Strategy

• products designed specifically for this geographical region;
• unparalleled brand experience in the point of sale thanks to excellent marketing materials.

Figures
The wholesale division’s net sales to 3rd party clients in the rest of the world rose 41.3% to euro 527.8 million, accounting for 25.2% of its total sales against 21.9% the previous year.
 

America

Net sales by Luxottica’s wholesale division in the United States and Canada

Net sales in the United States and Canada reached US$ 716.9 million, which is 23.3% of the division’s total net sales in 2008, against 18.1% in 2007.

This robust 67.8% increase was due to consolidation of the Oakley business and improved sales by house brands, especially Ray-Ban and Vogue. In euros, sales in North America rose by a more modest 57.7% due to the effect of the weak dollar.
 

The wholesale division in the rest of the world

Strategy for emerging markets:

• leverage local presence to achieve exponential penetration of markets;
• exploit continually growing purchasing power and broad demand for luxury and fashion products.

Figures
The wholesale division’s net sales to 3rd party clients in the rest of the world rose 41.3% to euro 527.8 million, accounting for 25.2% of its total sales against 21.9% the previous year.