Proprietary Brands

Luxottica's brand portfolio is one of the richest and most prestigious in the industry, as its major global brands are backed by leading brands at a regional level and in particular segments and niche markets.

It also has an optimal balancing of house and license brands, thus combining the stability and volumes assured by the former with the prestige and high margins of the big names in fashion and luxury.


The presence of Ray-Ban, the world's best selling brand of sun and prescription eyewear, and Oakley, an undisputed leader in the performance category, gives the portfolio unparalleled strength.

And there is also the potential of Persol and Oliver Peoples in the high-end of the market, the relaunching of the Arnette and REVO sport brands now in progress, and the notoriety recognition of Vogue and K&L (formerly Killer Loop).