Sears Optical

For more than 45 years, Sears Optical has been helping families see better and look great. Sears is a trusted name with brands that consumers love with quality - that’s guaranteed.

Brand Description

Sears Optical: See Better, Look Great
As part of a trusted American brand, Sears Optical gives families more for their money.

With over 850 stores across North America, Sears Optical offers eye care and eyewear solutions for every lifestyle - from contact lenses to affordable fashionable eyeglasses.

www.searsoptical.com

Sears Optical understands the importance of good vision, offering a broad spectrum of eye care and eyewear solutions, including:

• Hundreds of frames to choose from, so consumers find the perfect pair.
• The latest in lens technology.
• Trained opticians who'll make sure new eyewear fits just right.
• Large assortment of contact lenses available online and at select locations.
• Full range of eye care accessories such as reading glasses, eyewear cases, eyeglass chains, and cleaning products to make wearing and caring for glasses as easy as possible.

Brand Legacy/History

For more than 45 years, Sears Optical has been helping families see better and look great. Sears is a trusted name with brands that consumers love with quality - that’s guaranteed.

Values & Strategic Positioning
Sears Optical’s mission is to provide quality vision care at an exceptional value for the Sears customer through each customer experience and quality products and services.

Sears Optical promises to deliver the right product and the right experience at the right price for every Sears customer.
 

Key Benefits of Exceptional Value

To build on the mission to provide the best value, the brand provides several key benefits that help deliver this:

• 90-day satisfaction guarantee
• Real Savings: Great savings and prices add up to real value
• No interest, no payments for 12 months on any eyewear purchase over $249*
• Convenience: schedule an eye exam or order contact lenses online

* When using a qualifying Sears card, if paid in full within 12 months. Valid only on Sears Optical purchases. See store for details.
 

Brands

Key brands for Sears Optical include RayBan, Vogue, Chaps, Elizabeth Arden, Brooks Brothers, Stetson, Ralph Lauren, Revlon.

Number of stores

800 US stores, 81 Canada