All the colours of the summer for the new Sunglass Hut campaign

All the colours of the summer for the new Sunglass Hut campaign

It is called #94shadesofsummer and is endorsed by worldwide ambassador Georgia May Jagger and her friends Theodora and Alexandra Richards in an advertising campaign that exudes all the colour and energy of a holiday.

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What does the summer mean to you? 

A.  endless days of sunshine. 

B. spending time with your friends. 

C. wearing shorts, swimming costumes and special sunglasses.  

If you chose one of these options, or all three, you see things the same way as Sunglass Hut. In fact, the new summer 2014 campaign by the biggest global sunglasses retailer depicts the very essence of the summer holiday. Worldwide ambassador Georgia May Jagger and her best friends Theodora and Alexandra Richards were photographed for the Sunglass Hut campaign under the Miami sun during a photo shoot that became a day of pure fun. In a convertible Ford Mustang, sunbathing in the pool, on a boat, blowing bubbles and laughing together. Relaxing moments in which the girls sport a range of different looks as well as many different pairs of sunglasses. The aim of the campaign is to present the lead products of the various designer sunglasses labels and iconic brands but also to provide an overview of the whole range of models available to make your summer wardrobe fun and sexy.

The same stars of the campaign, together for the first time on set, also emphasise the importance of sunglasses to your look in the video. "Sunglasses add a special touch to every outfit", explains Theodora Richards. Meanwhile, Georgia May Jagger remarks: “During the summer I like wearing sunglasses on the beach because they protect my eyes from the sun as well my… identity”.

As the daughters of the Rolling Stones's Mick Jagger and Keith Richards, currently busy on the #StonesonFire tour, the girls know a bit about privacy. This reunion of the daughters was a "holiday" where the emphasis was firmly on glamour: their clothes were chosen by stylist Beth Fenton, their make-up by make-up artist Lisa Houghton and their hair was done by the king of hair stylists, Oribe. The photography was the work of fashion photographer Angelo Pennetta, who captured the various different looks of the girls in Miami's tropical light.

If your summer is also a holiday at the seaside with your girlfriends, remember that there is a pair of sunglasses to suit every style or mood. There are 94 in total, one for every day of the summer. With the #94shadesofsummer campaign, Sunglass Hut explains how, when the sun starts to get hotter, the temperatures rise and summer is almost upon us, a different pair of sunglasses every day can add a touch of extra colour to the warmest season of the year. 

Published on Apr 22 2014