Brand Campaign

Vogue
Play Everyday

Play Everyday is an invitation to play with fashion, to follow its tendencies, and take on a different role, a different style everyday. Play Everyday is a fashion game that changes, on the runway as on the street. A game for girls.

With its collections, Vogue puts women at the center of attention and lets them play around with their look everyday. Whatever the style or role you’ve chosen to interpret, Vogue always has the right eyewear for you.

Persol
Work of Persol

Since 1917, Persol eyewear has resulted from a process obsessed with design and detail. Still, in this age of mass production, each pair remains crafted by hand. And with over 92 years of dedication to quality and craftsmanship, Persol recognizes that a work’s truest beauty is often found in the layers of work that most will never see.

The A Work of Persol project celebrates this dedication to the artistic process. It helps expose the genius long before a brush ever touches a canvas. Before a sculpture has taken form.

The A Work of Persol campaign unites nine artists of varying fine art disciplines from around the world where their artwork will become part of a moving Persol gallery. Nine original works of art. An entire line of eyewear. All A Work of Persol.

Ray-Ban
Never Hide

Ray-Ban believes the most fashionable thing you can be is you. So never be afraid. Never pretend. Never Hide.

And while Never Hide represents the next chapter in Ray-Ban’s history, its roots are deep – evidenced by the proud, bold individualism embodied by so many legendary Ray-Ban wearers.

At the core, Never Hide is a personal mantra not to disappear behind a pair of sunglasses. It’s a challenge. A modern rally cry to be creative. Be exploratory. Be experimental. Be you. And it doesn’t matter if you are young or old, male or female. Never Hide is about you, and all the ways you express yourself.