Brand Campaigns
In line with the Corporate Identity, each advertising campaign for our brands mirrors the Luxottica philosophy. The respect for diversity laid out here in the satisfaction of heterogeneous tastes and tendencies. All this is made possible through:
- the opening up to new ways of understanding personal experience, the continuous comparison with the different cultural and economic settings in which the group operates. Diversity is, for the company, the main growth factor, but always backed up by high quality product manufacture;
- an extensive brand portfolio, thereby ensuring that each and every market segment is reached, differentiating the offer according to consumer type and geographic area;
All our brands are the tangible proof of this diversity.
Persol
A Work of Persol" is a project that started in 2009 based on the connection between the creative material process surrounding a work of art and the unique and exclusive process involved in creating each pair of Persol. Each artist creates works that, as Persol glasses, have meaning, feature hand-crafted precision and can be distinguished thanks to an exclusive creation process centered on care, technique, material and craftsmanship. In 2011 three artists, Italian, French and American, have been selected and worked the materials that make a pair of Persol: acetate, metal and crystal.
Ray-Ban
Ray-Ban: Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear.
Oakley
A different way of looking at product. A different way of looking at sport. A different view of Oakley altogether. Simplified and refined with attitude. The new campaign concept elevates our eyewear products to an Object of Desire. Photography captures the true color and beauty of our lenses, the design sculpture of our frames and performance enhancing features that are unique to Oakley.
For the in-store environment, product executions are complimented with action shots of our tier 1 athletes and sports.
Vogue
Vogue Eyewear’s 2011 campaign: “She’s in Vogue”. What better way to tell customers that they’re in-Vogue than having supermodel Kate Moss as the new testimonial for the brand! The second instalment of the “She’s In Vogue” campaign was shot by renown photographer, Mario Testino, in a vintage Parisian apartment with electric Bohemian influences. Kate wears 6 pairs of Vogue Eyewear in 6 unique but relatable looks. The tone of the campaign is true to Vogue’s identity: flirty, feminine and chic. Beautiful warm lighting was used to bathe Kate in a romantic glow and the result is effortless Retro Glam.
