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Luxottica in the Social Media

The web has burst into the life, and not only work, of many people. Relationships are established in and work though new social media, the most interesting development of web 2.0, a social rather than purely technological phenomenon.

The new web works in new ways. Companies are having to invest in know-how to upgrade their communication and marketing with new ways of contacting consumers to exploit these powerful tools intelligently and avoid boomerang effects.

YouTube
Ray-Ban Never Hide Films Sunglass Catch Arnette	Luxottica immediately took up the challenge: in 2007 it launched the Never Hide Films area on YouTube, a gallery of light-hearted and ironic shorts - in pure “never hide” style! – enabling millions of Ray-Ban fans round the world to explore the universe of their brand and share it with friends. The experiment was a global success, recording over four million hits just for Sunglass Catch, 1 minute and 37 seconds of pure viral effect fun. Browsing through YouTube, you’ll also find a lot of videos under Arnette, the Luxottica brand dedicated to the higher adrenalin sports. These are often uploaded by the brand’s own supporters, who know they belong to a community that identifies with the brand’s values.

YouTube

You Tube

Luxottica immediately took up the challenge: in 2007 it launched the Never Hide Films area on YouTube, a gallery of light-hearted and ironic shorts - in pure “never hide” style! – enabling millions of Ray-Ban fans round the world to explore the universe of their brand and share it with friends. The experiment was a global success, recording over four million hits just for Sunglass Catch, 1 minute and 37 seconds of pure viral effect fun.

Browsing through YouTube, you’ll also find a lot of videos under Arnette, the Luxottica brand dedicated to the higher adrenalin sports. These are often uploaded by the brand’s own supporters, who know they belong to a community that identifies with the brand’s values.

Facebook
OneSight Arnette Ray-Ban Vogue-Eyewear Persol	Vogue-Eyewear, on the other hand, went for Facebook to keep in touch with fashion and style followers and tell them about all the most interesting events! Style forever, but combined with design is the philosophy at Persol, which has found a formidable ally in Facebook, where it talks to lovers of art and elegance about its sponsored events and unique occasions to meet internationally renowned artists.

Facebook

Vogue-Eyewear, on the other hand, went for Facebook to keep in touch with fashion and style followers and tell them about all the most interesting events!

Style forever, but combined with design is the philosophy at Persol, which has found a formidable ally in Facebook, where it talks to lovers of art and elegance about its sponsored events and unique occasions to meet internationally renowned artists.

My Space
Never Hide Music Contest	Because of its musical vocation, MySpace was chosen to host various selections for bands during the crowded contests organized by Ray-Ban for emerging groups.

My Space

myspace

Never Hide Music Contest

Because of its musical vocation, MySpace was chosen to host various selections for bands during the crowded contests organized by Ray-Ban for emerging groups.