DG LOGO, A NEW CAPSULE COLLECTION THAT LOOKS TOWARD MILLENNIAL MODERNITY

DG LOGO, A NEW CAPSULE COLLECTION THAT LOOKS TOWARD MILLENNIAL MODERNITY

This year is all about logos. The name of the brand shines with strong presence on products, and defines Dolce&Gabbana identity with style and originality.

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Millennials use their outfit to define themselves, and Dolce&Gabbana takes advantage of the opportunity to incorporate sign with its unmistakable monogram, if not its full logo, on all of it’s the maison’ creations. And so the DG Logo collection is born – a modern capsule collection that looks toward new generations with character.

The new collection plays with images and shapes to reinterpret the brand’s logo in the most varied ways, by wisely mixing colors and finishes. The play on contrasts continues with the juxtaposition combination of materials such as metal and rubber in the men’s mask as well as in the women’s butterfly sunglasses. Both styles are embellished with the logo: bold letters on the front and initials on the temples for the men’s; a signature version of the logo along the length of the lenses for the women’s.

Six sun styles are included in the capsule (three women’s and three men’s), together with two optical styles, with bold shapes only for men.

The collection is supported by a dedicated campaign focused on the paparazzi theme. Model Chiara Scelsi is portrayed as protagonist, among others, while being captured by the flashes of photographers.

Published on Jun 06 2019