EMPORIO ARMANI: SAY YES TO RECYCLING!

EMPORIO ARMANI: SAY YES TO RECYCLING!

Responsibility and concrete action. Emporio Armani is redefining the concept of eco-sustainable fashion and launching a collection which, in addition to its urban style and dark color shades, stands out for its attention to sustainability, thanks to the attention to the materials that compose it.

EMPORIO ARMANI: SAY YES TO RECYCLING!
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The brand’s eyewear also embraces this new aesthetic: a matt black frame made of recycled plastic and lenses partly made with a bio-based material are the distinctive feature of this sunglasses model with a bold design. Even the packaging, produced with recycled material, is sustainable.

The importance of sustainability is a central part of the brand’s communication and in order to emphasize the key role that eyewear plays in this regard, the fashion house has focused on an exclusive opportunity for visibility: for a number of weeks, the R-EA campaign will be featured in the windows of the Salmoiraghi e Viganò store in Milan’s Piazza San Babila, one of the city’s most iconic central locations.

Published on Nov 23 2020