Freezing cold? Georgia May Jagger and the Richards sisters in Sunglass Hut sunglasses brought summer back in New York for one day

Freezing cold? Georgia May Jagger and the Richards sisters in Sunglass Hut sunglasses brought summer back in New York for one day

For the first time during New York Fashion Week Sunglass Hut hosted a special event to present the must have sunglasses for summer 2014, with Sunglass Hut ambassador Georgia May Jagger and best friends Theodora and Alexandra Richards.

Freezing cold? Georgia May Jagger and the Richards sisters in Sunglass Hut sunglasses brought summer back in New York for one day
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At Lincoln Center, the heart of NY Fashion Week, where international press and bloggers gather to attend the shows, Sunglass Hut turned a summerday on bringing in the warm, the radiance and the energy of Georgia May Jagger who attended the event with best friends Theodora and Alexandra Richards.

Shall we compare them to a summer day? Yes, we can. Georgia May Jagger and the Richards sisters exude the brilliance and fun of the best summer vacations. That’s why they feature in the new Sunglass Hut Campaign for Spring- Summer 2014.

Georgia May Jagger has been already ambassador for the brand. During her collaboration with Sunglass Hut she showed how deeply close she was to her family and friends, so it was natural to let them work with her. Her mum, Jerry Hall, was involved in Sunglass Hut event for Mother’s Day.  Her boyfriend Josh McClellan at Valentine’s Day.

But it was at the opening of SGH store in New York Times Square, last September, when best friend Theodora Richards joined Georgia, that the duo lightened up the event with their sparkling energy. 

Good things come in three’s. So the new campaign of SGH is a kind of Rolling Stone (daughters) re-union, with Theodora and Alexandra  Richards (of Keith Richard, guitarist of Rolling Stones) and Georgia May Jagger (of Mick Jagger) wearing the different styles and colors of the best brands of sunglasses, transmitting the heat and  liveliness of summer.

To enter in the mood Sunglass Hut has re-created – in the middle of an ice-cold fashion week - a summer oasis at Lincoln Center where on the 10th of February VIP editors and bloggers attending shows enjoyed a spring break in company of Georgia and best friend Theo and Alex and got to know first-hand the different and amusing styles, colors, shapes and models of the selected sunglass brands present at Sunglass Hut. There’s one for every day of summer. Also the most exacting fashionista can find the right one to fit her/his style.

Published on Feb 14 2014