Speed and organisational adaptation as a response to new market trends
Recently, major chains and buying groups have acquired increasing importance on European markets. This is why Luxottica has decided to strengthen its sales network, implementing central teams focussed on continuously monitoring these new forefront players.
Another channel which to a large extent was non-existent up until a few years ago is Travel Retail. Luxottica was, however, ready to create a specific function as soon as the market showed signs of developing in this context. The company considered Travel Retail not only as a great opportunity in terms of sales, but above all as a stage able to host its brands.
Luxottica has also managed to extend the keys to success of the Retail logic to the Wholesale world with various different projects. One of the most important and flourishing of these is the STARS programme, which strives to provide select clients with an excellent service. The following are the main advantages:
- automatic replenishment: the client is provided with an assortment of best sellers for areas chosen by Luxottica according to market trends;
- an information channel reserved between Luxottica and the buyer;
- the new collections are supplied to the client at the same time as launches and returns are automatically collected;
- a dedicated budget for customised trade marketing operations on sales outlets.
Last update: 28 SEPTEMBER 2011