Luxottica proves the power of premium brands and service at the annual Vision Expo East conference in New York City

Luxottica proves the power of premium brands and service at the annual Vision Expo East conference in New York City

Luxottica made a spectacular splash this year at Vision Expo East, the annual trade show for the eyewear industry. The event, which drew tens of thousands to the Javitz Center in New York City, showed the true breadth and creativity of the optical world today.


Luxottica was an anchor of the show again this year with a booth highlighting its new innovative collections and the latest trends in premium eyewear from house and licensed brands.  Visitors and influencers from across the industry were engaged and delighted by in-booth features, including an area dedicated to the launch of Ray-Ban prescription lenses.  Videos and visuals walked customers through the genius of Ray-Ban Rx, where offering the complete pair will simplify the process for customers, ensure the perfect fit, shorten the delivery time and provide better service.  A fun Ray-Ban photo booth, which offered fans a chance to be photographed in their favorite styles sharable via social media platforms, drew a nonstop line around the booth throughout the weekend.

Oakley touted its Prizm lenses in the most authentic way possible – with a miniature putting green where visitors could experience the difference Prizm lenses make on the golf course and enter to win a trip to a PGA Tournament with full Oakley attire. 

Luxottica’s customer education platform was front and center in the booth this year.  Luxottica’s training center leverages industry, brand and product training to build out experiences and opportunities for customers to learn more about how Luxottica frames are made, what kinds of materials and processes are used, and what makes each collection unique.  The platform also trains customers on how to build brand loyalty and improve the in-store shopping experience through storytelling.  The training center’s newest tool, which offers on-demand digital education for Luxottica’s customers 24/7, debuted in the booth with dedicated interactive kiosks. 

Beyond its presence on the show floor, the company played a prominent role in the week’s biggest events, including the Vision Monday Leadership Summit and the Optical Women’s Association annual breakfast, both of which were sponsored by Luxottica.

Last updated: Apr 05 2017