Milan, Italy, 09.29.2009

On september 29 - during Milan Fashion Week Persol presents a new project making eyeglasses an even more unique object

During Milan Fashion Week, Persol – a brand owned by Luxottica Group – offers its customers a new personalization service to turn their eyeglasses into a unique object.

My Exclusive Persol is the new project that Persol has created in order to celebrate and illustrate the craftsmanship, class, and style at the core of its authentic ‘Made in Italy’ production.

On September 29, Persol customers will be offered the chance to customize their eyeglasses at the ‘Ottica Bergomi’ store, located at Largo La Foppa 4/6, Milan. A craftsman will personalize every pair of glasses with a particular engraving system, according to a tradition of craftsmanship that has become Persol’s distinctive mark over the past 90 years.

Every pair of Persol glasses is a luxury object, created using a special and exclusive production process, from the selection of materials and design to the most refined craftsmanship and ground-breaking technologies. The excellence of a handmade product is paramount to Persol, as well as its unique detailing that defines the structural and functional techniques that are applied to every piece. Next to this endeavor, Persol’s ongoing research has also developed new options to suit the most contemporary looks.

My Exclusive Persol will be presented during an exclusive launch night on September 28, and it will open to the public on Tuesday, September 29, at the Ottica Bergomi store, Largo La Foppa 4/6, Milan.