Milan, 10.24.2012

To celebrate a quarter century of the unmistakable Oliver Peoples style, Larry Leight - the company’s founder and creative director - is releasing a special edition line of models based on sketches he drew in 1989. Upon reflecting on the anniversary, and sorting through his personal archive, he found the sketches and felt they were perfect to bring to life in honor of the milestone.

The designs in those sketches were too modern for the direction of the brand in the late 80s- which focused on more intellectual eyewear- but now their time has come. They represent the history of a brand that became well known without having to showcase its logo. Less is morea is the recipe for success for this Californian eyewear designer.

The company opened its first boutique in 1986, on the legendary Sunset Boulevard in West Hollywood, starting out with a collection of American-made frames from the years from 1920 to 1950, bought by Larry at an estate sale. The mysterious name, Oliver Peoples, was found on a receipt and was the perfect name to honor who they reasoned was the former owner.

In 1987, the first original collection was launched, with the designs inspired by the estate sale frames, under the name, Oliver Peoples. Focusing on “vintage” was the keystone that brought Larry Leight, a surfer from Los Angeles to create a line of eyewear that reflects the Californian lifestyle and that of Hollywood stars, as shown by the latest advertising campaign endorsement by Ray Liotta.