Persol and cinema: a long time commitment renewed at the 66th Venice International Film Festival
Rome, Italy, 07.31.2009
Persol, a leading brand in the Made in Italy eyewear industry, is the proud sponsor of the 66th International Film Festival at the Venice Biennale, and introduces the PERSOL 3-D PRIZE for the best stereoscopic 3-D movie of the year
Persol, – a brand identified with elegance and charm – is a legend in the history of Italian and international eyewear. Cinema has always been in its DNA. Beginning in the Sixties, Persol eyeglasses have played a major role in some of the Italian most representative movies, and have been worn by several unforgettable artists and talents in the movie industry and the international star system.
Its strong bond with the movie industry has remained unaltered in time, and is expressed by the collaboration between Persol and the 66th International Film Festival at the Venice Biennale. Persol will be present at the Festival’s most representative sites, and will accompany journalists and celebrities for the duration of the whole event. Moreover, Persol will gladly offer its exclusive eyeglasses to the celebrities invited at the Lido, in order to dress their eyes and shield them from the ceaseless flashes of photographers.
Persol, a leading brand in the Made in Italy eyewear industry,
is the proud sponsor of the 66th International Film Festival at the Venice Biennale,
and introduces the PERSOL 3-D PRIZE for the best stereoscopic 3-D movie of the year
For this reason, Persol is happy to reward a movie representing extraordinary innovation and technological avant-garde, attained by the Seventh Art through the ultimate feats of the stereoscopic 3-D.
Fabio d’Angelantonio, Chief Marketing Officer of Luxottica Group, said: “We are proud to continue our productive collaboration with the Venice Biennale, which celebrates its fourth consecutive season this year. Particularly, starting this year Persol will be a proud supporter of the cinematographic art, by rewarding creativity and innovation in 3-D cinema, which represents the vision of a new frontier and the most exciting movie-screen experience.”
