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Myer and Luxottica enter agreement to roll out new Sunglass Hut retail concept and offering across 65 Myer stores

18 Aug 2009 - 10:04

Myer and Luxottica today announced the signing of an agreement to roll out a unique Sunglass Hut retail concept to all 65 Myer stores across Australia.

Sydney, 17 August 2009Myer and Luxottica today announced the signing of an agreement to roll out a unique Sunglass Hut retail concept to all 65 Myer stores across Australia.

The agreement will significantly increase sales and strengthen Myer’s position as a leading destination for luxury accessories.

As part of the agreement, specially designed Sunglass Hut store concepts will be introduced to 30 Myer stores by November this year. The concepts will incorporate strong visual display, product merchandising and specialist staff, managed by Luxottica’s Sunglass Hut division, in a shop-in-shop style format.

An additional 35 non-Sunglass Hut branded concepts will be introduced to the remaining 35 Myer stores over the next few months, also managed by Sunglass Hut.

The agreement follows successful trials of the Sunglass Hut concept in Myer stores at George Street in Sydney’s CBD, and Pacific Fair on the Gold Coast.

Focused on an expanded and globally recognised product range, high level of product knowledge and personal service, Sunglass Hut concepts are expected to lift sales by offering Myer customers a greater range in products, especially as the warmer weather approaches.

The luxury brands that will be available through the Sunglass Hut categories include a range of Luxottica’s owned and licenced brands such as Ray-Ban, Oakley, Vogue, Arnette, Persol, Bvlgari, Chanel, Dolce & Gabbana, Prada, Tiffany & Co. and Versace. For some Myer stores, this will be the first time that such exclusive brands will be available in-store.

Judy Coomber, Myer Director of Fashion & Accessories, said the Sunglass Hut trials clearly demonstrated the appeal of the eyewear retailer’s fashion and luxury sunglass range to Myer customers.

“This agreement with Luxottica is consistent with our direction as a leading fashion and luxury retailer to offer our customers a range of premium products and exceptional customer service. With the planned rollout of Sunglass Hut to all 65 Myer stores, customers from Brisbane to Bendigo and everywhere in between will be able to purchase designer sunglasses from their local Myer store,” she said.

“We are always conscious of providing our customers with the widest range of products from the best brands and this new concept will deliver on this promise. Sunglasses have become a must-have fashion item and we are excited about launching this fantastic new concept in time for summer,” Ms Coomber said.

Luxottica’s Chief Executive for Australasia, Asia and South Africa, Chris Beer, said: “We are excited to be partnering with Australia’s leading and largest department store and pioneering this unique sunglasses concept in Australia. Myer is an iconic Australian brand and we are delighted to be working with them to deliver this brand new department store concept.

“This is a great opportunity for Luxottica that allows us to play to our strengths in our product range and specialist knowledge of luxury brands, while delivering a solution that will strengthen Myer’s position in the premium sunglass category.

“The agreement with Myer demonstrates the global appeal of the Sunglass Hut brand and the strength of Luxottica’s proprietary and licensed brands. Being involved in the refurbishment for each store also ensures a high quality fit-out that reflects the luxury element of our designer sunglasses and is perfectly aligned to Myer’s broader fashion-focused offering,” Mr Beer said.

Last updated Jun 03 2013