The new Prada cinéma digital project plays an ironic game of perspectives

The new Prada cinéma digital project plays an ironic game of perspectives

Prada Cinéma, the new Prada Eyewear digital project, is composed by videos and images launched on the brand’s official social media accounts on June 30th, and tell with irony the myriad facets of the female identity.

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Inspired by the dreamlike power of films, the full video is a surprising and amusing projection of personal memories. A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and converge in a very personal film about a young woman on a sunny summer day.

The styles of the new Prada Cinéma eyewear collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer wondering: “Are you the observer or the observed?”

The Cinéma collection comes back on the spotlight with an unusual combination of contemporary aesthetics and sophisticated femininity. The oversized frame fronts (are emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.

Last updated: Aug 22 2018