ONESIGHT LAUNCHES “VICTORY IS IN SIGHT” CAMPAIGN TO GIVE 20 MILLION PEOPLE ACCESS TO GLASSES BY 2020

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ONESIGHT LAUNCHES “VICTORY IS IN SIGHT” CAMPAIGN TO GIVE 20 MILLION PEOPLE ACCESS TO GLASSES BY 2020

OneSight’s largest-ever media campaign for vision care access will appear everywhere from BuzzFeed to neighborhood cinemas

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OneSight, the global vision care non-profit founded and sponsored by Luxottica, today launched its “Victory is in Sight” campaign.  It is their biggest and boldest campaign for access to vision care ever launched.

The goal of the campaign is to raise awareness about the powerful difference a simple pair of glasses can make.  The campaign invites individuals and organizations to go to onesight.org/act and get involved. 

“Victory is in Sight” is a fully integrated campaign that will run in print, out-of-home, online and in cinema in NCM’s Noovie pre-show.  The campaign will expand into over a thousand retail stores in the US, thanks to the support of Luxottica, OneSight global founding sponsor who is supporting the campaign by engaging its brands, employees and customers around the world.

The campaign centers on “Victory is in Sight” video that demonstrates how OneSight Vision Clinics and Centers are helping people live to their potential.   This video is supported by shorter 15-second Personal Victory videos that tell individual stories. The campaign has been developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide. All of the people featured in the campaign are people whose lives have been impacted by OneSight work in communities in the US and around the world.

Alongside the campaign, OneSight will be hosting a series of Vision Care Clinics around the globe in the following US cities: San Diego, California; Cincinnati, Ohio; Duluth, Georgia; Kansas City, Missouri; Washington D.C., and Charlotte, North Carolina. 

To make it easy for people to join the “Victory is in Sight” Campaign, OneSight has launched a new website. It gives people a way to get involved and immediately see the impact. 

To watch the “Victory is in Sight” video please visit: https://www.youtube.com/watch?v=SoyN5P-3hn0&feature=youtu.be

 

To get involved and see news and updates please visit onesight.org and follow OneSight at facebook.com/onesight.

Last updated: Nov 15 2017