Pearle Vision Awarded Prestigious Clio Award for Advertising Campaign

Pearle Vision Awarded Prestigious Clio Award for Advertising Campaign

Pearle Vision has been awarded a 2017 Silver Clio award in the Fashion & Beauty, Film category for the brand’s “Ben’s Glasses” campaign. The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

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Pearle Vision kicked of 2017 debuting the “Ben’s Glasses” campaign on Super Bowl Sunday. The campaign, the latest execution with the brand’s agency EnergyBBDO, highlights the brand’s commitment to genuine eye care and exemplified in the iconic motto, “Nobody cares for eyes more than Pearle.”

“It’s an honor to have Pearle Vision and this campaign recognized with a Clio Award,” said Doug Zarkin, Vice President, Head of Marketing for Pearle Vision. “Our 'Ben’s Glasses’ execution continues our brands' journey towards becoming the premier neighborhood eye care provider, staying true to what we have stood for, for decades and that’s caring for the people behind the glasses. It’s great to see this message resonate so strongly with consumers and the marketing community.”

On September 27th Pearle Vision accepted its 2017 Clio Award at the awards ceremony in New York City.

Published on Sep 26 2017