KEY FACTS VIDEO
Ray-Ban New Materials #2
Ray-Ban New Materials #2
After leather, velvet and denim, now it’s steel and titanium’s turn. The Ray-Ban New Materials collection shows the most creative side of these two incredibly strong materials in incomparably light models.
Steel and Titanium. As far as substance is concerned, the two materials used by Ray-Ban for these mythical and iconic models have no competitors. Steel and titanium are synonymous with strength, resistance, perfection and reliability. But can they also be attractive? Can they inspire creativity and provide the material for works of art?
Yes, they can. This was shown at the Ray-Ban District 1937 event in New York, where these materials revealed a surprisingly emotional side. Let’s see how.
Cars and skyscrapers could not exist without a heart of steel. It is the strong and high-tech backbone of modernity. Appealing? On the surface, this does not seem to be the primary quality of steel. However, the American artist, Ann Lilly, has found a way to express this side through her kinetic sculptures in stainless steel that need the human touch to "move", creating a hypnotic communication between the object and the subject. Her works only come to life through the active intervention of the observer, becoming an extension of the same. Engineering masterpieces that create unexpected human contact. An example? The sculpture that once animated by hand, initiates a mechanism by which the finest steel edges caress the onlooker’s wrist.
Steel - RB3513
Aviator Metal Generation 2.0 is made from laser cut steel. Light and agile, the laser cut enhances every detail and the frame captures the eye and becomes an integral part of the wearer’s face.
Titanium is a paradox: so light and yet so strong. These unique qualities have made it the metal of choice for the aeronautical industry. Its applications are many, from the medical field (it is biocompatible) to industry and everyday objects. Pat Daugherty, a New York designer, creates jewelry and accessories with particularly reactive metals such as titanium. She experiments with colors, textures and chemical film to confer pictorial character to her bijoux.
Titanium - RX8721
With this vision model, Ray-Ban overturns all the technological rules to create the lightest glasses in the Materials collection. Titanium is an extremely pure material that is nickel-free, hypoallergenic and also ultra-light. The precision manufacturing of the titanium alloy is combined with the Light Ray hinge, so the frame assembly does not require screws and welds, resulting in a linear and modern design that is one of the most comfortable, durable and lightweight of the Ray-Ban range.