Reed Krakoff creates his first Eyewear collection for Tiffany&Co.

Reed Krakoff creates his first Eyewear collection for Tiffany&Co.

Tiffany&Co. and the city of New York represent an iconic duo. And Reed Krakoff, the new Chief Artistic Officer for the American luxury house, pays tribute to both of them in his first eyewear collection, sleek and linear as the iconic Tiffany T jewelry designs and inspired by the New York City skyline.


The result of such a stylish combination emerges in the refined cat eye sunglasses, featured in the spring/summer campaign. An elegant acetate sunglass features a curved metal detail with the distinctive Tiffany T design near the pale gold logo on the temples. The prescription model features a curved brow accented with a refined metal detail on the upper edge of the frame.

The enduring creativity and modernism are part of the brand journey for more than 180 years. And this is well balanced in the new “Believe in Dreams” jewelry campaign starring Elle Fanning transported from reality to a dreamlike landscape with music and Tiffany Blue color taking over the streets of New York. The soundtrack reimagined the (so far!) off-limits Moon River song thanks to rapper artist A$AP Ferg. This same modern inspiration is captured in the Tiffany T Eyewear advertising campaign video and images featuring Dutch model Marte van Haaster.

Published on Jul 20 2018