KEY FACTS VIDEO
Founded in 1983, LensCrafters pioneered a revolutionary concept to combine eye care, eyewear and onsite labs to craft glasses in about an hour. Today, LensCrafters is the largest optical retailer in North America in terms of sales. Most LensCrafters stores are located in high-traffic commercial malls and shopping centers. A wide selection of premium prescription frames, sunglasses and high-quality lenses and optical products made by Luxottica and other suppliers are available in most locations. Each location has an experienced doctor, either an independent or employed doctor of optometry, who is focused on building patient relationships. Most of them have also a fully equipped, state-of-the-art lens laboratory with the ability to craft, surface, finish and fit lenses in about one hour.
As part of its underlying commitment to customer satisfaction and industry innovation, LensCrafters has made significant investments in technology including AccuFit Digital Measurement™, which provides a lens fit with five times greater precision than traditional methods. The majority of in-store labs offer the anti-reflective coating capability supporting the “one hour service” concept. LensCrafters continues its digital transformation in-store with associate iPads to enhance the customer’s omnichannel experience, and a superior digital eye exam experience in certain locations.
In 2006, Luxottica began to expand the LensCrafters brand in China by acquiring and then rebranding local retail chains in Beijing, Shanghai, Guangdong and Hong Kong.
In 2015, Luxottica expanded its relationship with Macy’s with an agreement to open up to 500 LensCrafters stores in Macy’s locations around the United States by 2018. The Group is also rolling out a new global design format aimed at creating a more modern and engaging experience for consumers. The first newly-designed and Macy’s locations will be opened in 2016.
As of December 31, 2015, the Group operated a retail network of 1,222 LensCrafters stores, of which 933 are in North America and the other 289 stores are in China and Hong Kong.