Seeing life through a different lens

Seeing life through a different lens

LensCrafters' latest branding campaign, titled "See.Good.Daily", has officially launched in key markets across North America.

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The campaign's core message - "seeing life through a different lens" - creates a deep emotional connection with consumers and ties back to LensCrafters' mission of helping people see better. The spots, shot in Los Angeles, introduce "The Good Portal", a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy. When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented Los Angeles Children’s Orchestra and MUSYCA, California’s leading performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments.  An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler.   The fully integrated creative campaign includes social media, digital content and a firsthand experience with street teams engaging consumers on the streets of NYC, Boston, Chicago, Columbus and more. 

Last updated: Jul 14 2017