STARCK EYES AND LUXOTTICA: A STORY OF BIONISM AND ELEGANCE

STARCK EYES AND LUXOTTICA: A STORY OF BIONISM AND ELEGANCE

More than 20 years ago, Starck Eyes revolutionized eyewear design, introducing the concept of bionism: “taking inspiration from the body to create technologies better suited to the human being”.

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At the heart of this philosophy and present in all frames is Biolink®, a patented biomechanical hunge that is inspired by the human micro-clavicle. Just like the shoulder, it shares the same 360° multidirectional freedom of movement. This unique hinge ensures maximum comfort and flexibility.

“I’ve always been interested in how the product directly benefits the person. Therefore I have always had an interest in eyewear, which is a necessary product. Bionism has become vital today in order to create a natural harmony and continue the mutation of our species. Starck Eyes is the demonstration that intelligence can be elegant, that intelligence can be sexy.” Ph.S

A story of bionism and elegance to be continued as Starck Eyes and Luxottica have agreed to take their collaboration to a new level in 2019 and in the years to come.

Published on Oct 24 2018