SUNGLASS HUT AND ALEXACHUNG DEBUT A COLLABORATION DURING LONDON FASHION WEEK

SUNGLASS HUT AND ALEXACHUNG DEBUT A COLLABORATION DURING LONDON FASHION WEEK

On one hand, there is Sunglass Hut with its undisputed expertise in curating designer eyewear. On the other, there is the feminine spirit of ALEXACHUNG, the brainchild of British designer and model Alexa Chung.

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The two brands came together to create a unique capsule collection which fuses classic, 70’s old-school cool with a contemporary flair. The two eyewear styles match oversize, vintage shapes with a range of warm colors.

The collection debuted during the current edition of London Fashion Week. After being featured in Alexa Chung’s Fall 2019 runway show on February 16th, both eyewear styles have been made available at SunglassHut.com and in select Sunglass Hut stores.

Both styles feature Alexa’s signature logo on the outside right temple and the collaboration logo inside. Also, the sunglass packaging is not your average case, but a slim, two tone leather cross body pouch – perfect for the modern girl on the go.

"I’ve always gravitated towards vintage frames when it comes to putting together an outfit, and this is the same approach I took when it came to researching for design. I revisited iconic moments in film and music to make a variety of styles that feel both timeless and timely. Scott Walker, Fellini, Elvis and Anna Karina to name but a few shady icons of mine, all helped shape the direction of this eyewear capsule," said Alexa Chung about the inspiration behind the new collection.

Published on Feb 18 2019