Sunglass Hut & Georgia May Jagger present 94 shades of summer

Sunglass Hut & Georgia May Jagger present 94 shades of summer

On July 8th, Global brand ambassador Georgia May Jagger paid a visit to the leading US fashion magazines with a custom made Sunglass Hut trunk including 94 pairs of the most coveted summer shades. The result? Editors and the social network were all abuzz.

Sunglass Hut & Georgia May Jagger present 94 shades of summer
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Arriving in Sunglass Hut’s mobile truck with a larger than life 94 Shades Of Summer campaign image (starring Georgia May, Theodora and Alexandra Richards), the paparazzi snapped away as the beautiful super model and her three male ambassadors whisked into the NYC magazine headquarters.

Numerous high profile fashion and accessory editors received quite a treat when Georgia presented curated bottomless beach bags with her favorite summer essentials including fun items from the campaign shoot. Each stop turned into a mini pop up party, where the trunk opened up and displayed 94 sunglasses, one for each day of the summer. Georgia encouraged editors to choose a pair of sunglasses from the trunk, making their beach bags complete.

Editors loved the visits so much that the hashtag #94ShadesOfSummer and images with Georgia (and the campaign swan), showed up across all social media channels. 

Published on Aug 05 2014