Each pair of eyewear is the result of an ongoing research & development process where stylistic innovation is solidly linked to the need for functionality and comfort. Ensuring that people see clearly and can express their identity is a commitment Luxottica has been renewing daily for over 50 years with the same passion and devotion.
The customer can experience this commitment firsthand inside over 5,100 of the Group’s optical stores worldwide, all equipped with advanced eye exam technologies such as Clarifye at LensCrafters in North America. These technologies make it easier for optometrists to detect health problems like high blood pressure, diabetes and other serious conditions early.
Outside of the exam room, Luxottica has revolutionized the in-store experience with digital windows and iPads that customers can use at its retail stores to view an endless aisle of brands, models and colors and to simulate the treatments available for sun and ophthalmic lenses.
Luxottica has taken a leading role in the industry’s efforts to raise awareness around the need for quality eyecare. In the United States, the Group is a founding sponsor of the “Think About Your Eyes” media campaign, promoted by The Vision Council and the American Optometric Association, which educates consumers on the benefits of vision health and the importance of an annual exam with an optometrist. Since its launch in 2010, the campaign has resulted in an increase in eye exams in the US and in 2018 it has contributed to driving 1.4 million eye exams. In Australia and New Zealand, the Group has a strong collaborative relationship with Optometry Australia (a non-profit organization representing about 90% of Australian optometrists) and is a keen supporter of its “Good Vison For Life” media campaign, which educates consumers on the benefits of maintaining good eye health and the importance of an annual eye exam. The campaign was launched in October 2018 and a major media launch is planned for early 2020.
The Group’s commitment to eyecare extends to training initiatives specifically designed for optometry students in the US and for optometry graduates in Australia. Luxottica also makes available to its optical retail employees and wholesale clients continuous training and education courses through Luxottica University. The courses, available in person and online, cover topics ranging from the customer experience to frame and lens design innovation to the importance of quality and service.
Luxottica’s eyeFWD program, launched in the US in 2017, is designed to give optometry students the tools they need to build and grow a successful practice when they graduate. This program is complemented by “Luxottica EyeCare scholarships” awarded to accomplished and community-focused optometry students. Similarly, in Australia and New Zealand Luxottica introduced EYE Launch, which is the two-year graduate induction program for all new optometrists joining OPSM and Laubman & Pank