Vogue Eyewear: New York City through Gigi’s eyes

Vogue Eyewear: New York City through Gigi’s eyes

In the new chapter of the partnership between Vogue Eyewear and Gigi Hadid, the international top model tells her story and pays tribute to her favorite fashion capital: New York.


Inspired by the many moods of the big city, and the places and people that make Gigi feel at home, the collection styles were designed and named by the co-creator herself and represent various moments of her life.

Behind every model lies a New York City icon: a unique view of the metropolis, a vision that is personal and full of life, and reveals a little bit more about Gigi: from the retro-futuristic and cool “city that never sleeps”, to the VIP glamor of Manhattan’s most exclusive clubs, Gigi invites us to take the latest trends to the next level with a one-of-a-kind personality. Ten eyewear models named by her, ten snapshots of her exhilarating life.

The launch of the capsule collection was organized alongside a campaign set in the beating heart of New York, away from photo studios, amid traffic and the hustle and bustle of people. It is an approach that represents the very best of the eclectic nature and spontaneity of Vogue Eyewear, a brand that invites all contemporary women to express themselves and their style.

Among the models in the special collection is a new take on cat-eye glasses - a distinctive feature of the collaboration between Gigi and Vogue Eyewear- with the retro-chic femininity and strong character of the “Lafayette” model in metal. More sporty and playful are the two wraparounds, G-Vision and Zoom-In, inspired by Gigi’s sporting career: the former is lightweight and casual, while the latter has a bolder frame and mirror lenses.

Optical model 23RD Street, with its deep square shape and linear double bridge, transforms an original icon into a must-have of today and tomorrow. The quintessentially nineties shape of the Soho model conveys a fashion allure with the sparkling Swarovski crystals that give a shimmer to the frame.

The life of Gigi, her city: this is my life, this how I Vogue. How do you Vogue? #Showyourvogue


Published on Apr 04 2019