With the Your Eyes First campaign, Luxottica's optical retail brands, including Salmoiraghi & Viganò in Italy, LensCrafters in North America and OPSM in Australia, will emphasize the importance of eye care over time by creating important art collaborations and illustrations on the subject. The illustrations will be applied to commonly used objects in the shops, from shopping bags to cleaning kits for glasses. The campaign’s first artist is Noma Bar, an Israeli illustrator who has collaborated with prestigious magazines and brands around the world.

In Australia and New Zealand, the OneSight Sweat for Sight Challenge was launched to promote attention to health, physical and mental well-being among colleagues: those who participate commit to engage in twenty minutes of physical activity for twenty days, from dancing to walking outdoors, with the aim of raising donations for the organization.

Since July, LensCrafters has been collaborating with OneSight through the eight-week LensCrafters Cares program to support local communities most affected by the COVID-19 epidemic, providing complete eye exams and eyewear for those in need.

In South Africa, Luxottica and Essilor employees will collaborate with OneSight to organize a temporary clinic to help guests of an orphanage and the local community so that patients will be able to receive the glasses they need.

In China, and for the first time, Essilor and Luxottica jointly launched a customer-facing fundraising campaign with 58 LensCrafters stores. By World Sight Day itself (October 8), it is expected that the campaign will have raised sufficient funds to provide free eye screening for more than 10,000 school age kids living in Chenduo County, in the Qinghai province.

There will be many opportunities for Luxottica employees to actively participate in the World Sight Day, starting with virtual sunglass sales among colleagues in North America that will benefit OneSight, and internal information campaigns in North America, Latin America, EMEA and China. In Dongguan, in particular, visual check-ups for employees and campaigns to raise awareness on the importance of UV and blue light protection will be organized.

In Italy, all Salmoiraghi & Viganò customers who purchase a pair of prescription glasses will be refunded for the price of their visit to the eye doctor through the “Bonus Prevenzione” until November 1, 2020.