Prada is synonymous with a style that has always anticipated, and often dictated, new trends in every field. Prada’s influence is universally acknowledged by the market and its most astute observers.

For Prada, the nexus of everything is unquestionable quality, which is applied to every stage of its process, from design to the selection of materials, from manufacturing to retail sales, from advertising campaigns to communication strategies. All this comes together to create a “chain of value” that generates “total quality”.

This precision is never ostentatious, but rather demonstrates the attention to detail that gives a unique and desirable allure to all Prada products.

Sophisticated and elegant, Prada products are characterised by a distinctive personality and unmistakable style.

Once again we find these qualities in the eyewear presented in Prada’s new “Sun” and “Optical” collections.

AUTUMN/WINTER 2008 COLLECTION
The study of shapes – soft and curving for women, decisive and gutsy for men – and experimenting with materials – that play on the contrast between acetate and metal – define the new Prada eyewear, whose style is in contrast with the new flat silhouette presented at the last fashion show.

OPTICAL COLLECTION

Model VPR07L Extremely feminine acetate model. The heels and arms are embellished with 46 Swarovski crystals contained in colored enamel decorations. The absolute star color is black, on its own or combined with warm shades such as powder, raspberry or currant. Also available in elegant tortoiseshell.

Model VPR53L Simple metal model. The nylon arms with integrated flex hinge are decorated along their entire length by a metal wire arrow set in the plastic.

Model VPR02L Decisive men’s model featuring a wide, milled acetate front, high heel, flat nose and two side decorations in cast metal with horizontal lines. The color palette ranges from black to carbon, and streaked grey or warmer shades of ebony and brushed tortoiseshell.

Model VPR59L Ultra-light, milled titanium frame with a slightly convex shape. The face and arms with integrated flex hinge are decorated with laser-engraved patterns. Available in the classic colors: black, gunmetal, silver and bronze.