Pretoria, ZAF, 24.10.2012

Oakley, one of the leading global sports brands, launched its global BEYOND REASON campaign in Pretoria.The event, held at the Tuks athletics track featured elite Oakley athlete and 2012 Olympic contender Oscar Pistorius. Oscar, the first Paralympic athlete to win a medal at an ‘able bodied championship’ will lead the Oakley BEYOND REASON campaign across the world. Other Olympians participating in the BEYOND REASON campaign include U.S. sprinter LoLo Jones, U.S. beach volleyball player Kerri Walsh, British cyclist Mark Cavendish, Australian cyclist Cadel Evans and Spanish triathlete Javier Gomez and US Decathlete athlete Bryan Clay.