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Brand Campaigns

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In line with the Corporate Identity, each advertising campaign for our brands mirrors the Luxottica philosophy. The respect for diversity laid out here in the satisfaction of heterogeneous tastes and tendencies. All this is made possible through: the opening up to new ways of understanding personal experience, the continuous comparison with the different cultural and economic settings in which the group operates. Diversity is, for the company, the main growth factor, but always backed up by ... ... In line with the Corporate Identity, each advertising campaign for our brands mirrors the Luxottica philosophy. The respect for diversity laid out here in the satisfaction of heterogeneous tastes and tendencies. All this is made possible through: the opening up to new ways of understanding personal experience, the continuous comparison with the different cultural and economic settings in which the group operates. Diversity is, for the company, the main growth factor, but always backed up by

Six new Faces for Vogue Eyewear

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latest fashion trends. The new Vogue Eyewear advertising campaign for 2010 shines the spotlight on girls ... new 2010 advertising campaign. The girls were selected through an on-line casting at www.vogue ... Eyewear advertising campaign in September 2009 in Milan. Fabio d’Angelantonio, Chief Marketing ... Advertising Director: Erika Ferszt Group Media and Advertising Manager: Annalisa Russo Group Public ... of the latest fashion trends. The new Vogue Eyewear advertising campaign for 2010 shines the ... Eyewear for its new 2010 advertising campaign. The girls were selected through an on-line casting at www ... the new Vogue Eyewear advertising campaign in September 2009 in Milan. Fabio d’Angelantonio, Chief ... Group Media and Advertising Director: Erika Ferszt Group Media and Advertising Manager: Annalisa Russo

_Marketing Style & Product

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Marketing, Style & Product Product Development Associate Marketing, Style & Product Director Br an d Ma na ge me nt Pu bli c Re lat ion s Trade Marketing Marketing Services Product Development Prototyping Ad ve rti sin g Senior Designer Planning SpecialistPlanning Associate PR Associate Advertising Associate Brand Specialist PR Specialist PR Manager Brand Manager ... Advertising Manager Brand Associate Advertising Specialist Trade Marketing Manager Architecture &

Financial overview

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advertising expenses, including royalties, also grew, by 4.5%, from Euro 2,069.3 million in 2007 to ... . As a percentage of sales, selling and advertising expenses were more or less stable at ... 4,811.387 3,456.705 3,390.436 OPERATING EXPENSES: Selling and advertising ... ... advertising expenses, including royalties, also grew, by 4.5%, from Euro 2,069.3 million in 2007 to ... . As a percentage of sales, selling and advertising expenses were more or less stable at ... 4,811.387 3,456.705 3,390.436 OPERATING EXPENSES: Selling and advertising

Kate Moss, the new face of Vogue Eyewear

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spring-summer 2011 advertising campaign is Mario Testino, a long-time friend of Kate Moss, who for the ... pleased to be the new face of the Vogue Eyewear advertising campaign and to work again with my friend ... ... spring-summer 2011 advertising campaign is Mario Testino, a long-time friend of Kate Moss, who for the ... pleased to be the new face of the Vogue Eyewear advertising campaign and to work again with my friend

Luxottica Group Net Sales for Fiscal Year 2004 Up Year-Over-Year by 14.1 percent

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(13,275) (9,104) ADVERTISING EXPENSES (50,720) (41,691) GENERAL AND ADMINISTRATIVE EXPENSES ... (51,002) (41,537) ADVERTISING EXPENSES (198,102) (183,252) GENERAL AND ADMINISTRATIVE EXPENSES ... ... (13,275) (9,104) ADVERTISING EXPENSES (50,720) (41,691) GENERAL AND ADMINISTRATIVE EXPENSES ... (51,002) (41,537) ADVERTISING EXPENSES (198,102) (183,252) GENERAL AND ADMINISTRATIVE EXPENSES

Luxottica Group 2Q05 Consolidated Net Sales Again Top One Billion Euro Mark, Net Income for the Quarter Up 15.3 Percent

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781,146 68.2% 556,868 68.6% 40.3% OPERATING EXPENSES: SELLING EXPENSES (393,250) (264,445) ROYALTIES (17,981) (13,997) ADVERTISING ... 1,484,089 68.0% 1,081,942 68.4% 37.2% OPERATING EXPENSES: SELLING EXPENSES (766,802) (529,064) ROYALTIES (34,528) (27,472) ADVERTISING ... (766,802) (766,802) ROYALTIES (34,528) (34,528) ADVERTISING EXPENSES ... ... 781,146 68.2% 556,868 68.6% 40.3% OPERATING EXPENSES: SELLING EXPENSES (393,250) (264,445) ROYALTIES (17,981) (13,997) ADVERTISING ... 1,484,089 68.0% 1,081,942 68.4% 37.2% OPERATING EXPENSES: SELLING EXPENSES (766,802) (529,064) ROYALTIES (34,528) (27,472) ADVERTISING ... (766,802) (766,802) ROYALTIES (34,528) (34,528) ADVERTISING EXPENSES

Luxottica Group 3Q05 Consolidated Operating Income Up 20.1 Percent

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(396,028) (251,433) ROYALTIES (14,020) (10,256) ADVERTISING EXPENSES (64,125) (39,211) GENERAL AND ADMINISTRATIVE ... (1,162,830) (780,498) ROYALTIES (48,548) (37,728) ADVERTISING EXPENSES (213,219) (143,289) GENERAL AND ... (1.162.830) (1.162.830) ROYALTIES (48.548) (48.548) ADVERTISING EXPENSES ... ... 747,635 69.9% 506,842 69.8% 47.5% OPERATING EXPENSES: SELLING EXPENSES (396,028) (251,433) ROYALTIES (14,020) (10,256) ADVERTISING ... (48,548) (37,728) ADVERTISING EXPENSES (213,219) (143,289) GENERAL AND ADMINISTRATIVE EXPENSES (310,613) (206,989) TRADEMARK ... (48.548) (48.548) ADVERTISING EXPENSES (213.219) (644) (644) (213.863) GENERAL AND ADMINISTRATIVE EXPENSES

Luxottica Group’s consolidated sales for fiscal year 2005 rose by 34.3%

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(401.176) (352.615) ROYALTIES (18.502) (13.275) ADVERTISING EXPENSES (65.472) (49.141) GENERAL AND ADMINISTRATIVE EXPENSES ... (1.564.006) (1.133.114) ROYALTIES (67.050) (51.002) ADVERTISING EXPENSES (278.691) (192.430) GENERAL AND ADMINISTRATIVE ... (67.050) (67.050) ADVERTISING EXPENSES (278.691) (2.914) (2.914) (281.605) GENERAL AND ADMINISTRATIVE ... ... (401.176) (352.615) ROYALTIES (18.502) (13.275) ADVERTISING EXPENSES (65.472) (49.141) GENERAL AND ADMINISTRATIVE ... (1.564.006) (1.133.114) ROYALTIES (67.050) (51.002) ADVERTISING EXPENSES (278.691) (192.430) GENERAL AND ... (1.564.006) (1.564.006) ROYALTIES (67.050) (67.050) ADVERTISING EXPENSES (278.691) (2.914) (2.914) (281.605) GENERAL AND

Luxottica ups outlook for FY 06 after posting record 1H06 results, now expects FY 06 net income to grow 24% over previous year

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EXPENSES: SELLING EXPENSES (416,467) (393,250) ROYALTIES (28,964) (17,981) ADVERTISING EXPENSES ... : SELLING EXPENSES (846,128) (766,802) ROYALTIES (55,618) (34,528) ADVERTISING EXPENSES ... EXPENSES: SELLING EXPENSES (416,467) (393,250) ROYALTIES (28,964) (17,981) ADVERTISING EXPENSES ... : SELLING EXPENSES (846,128) (766,802) ROYALTIES (55,618) (34,528) ADVERTISING EXPENSES

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