From research and product development to manufacturing and digital channels, find out how innovation can be found across the board at Luxottica.




    1930 AVIATOR

    Design and technical experts at Ray-Ban set out to create – under request of the United States Air Force - a new sunglass designed for military pilots. The green anti-reflective lenses, made of mineral glass to filter out infrared and ultraviolet rays, the teardrop shape that fits snugly around the eye without compromising the field of vision and the ultra-lightweight gold-plated alloy frame are cutting-edge details even today. Luxottica’s constant investments in research and development and contemporary re-interpretations of this icon have made it timeless.

    1930-1950 LENS INNOVATION

    In 1938 the brand designs the green and the pale yellow Kalichrome lens which sharpens detail and minimizes haze by filtering out blue light, making it ideal for misty conditions. In 1940 Ray-Ban creates for military pilots the gradient mirror lens, which featured a special coating on the upper part of the lens for enhanced protection, but an uncoated lower lens for a clear view of the plane’s instrument panel. In 1953 the G-15 gray lens offers a neutral gray lens giving true color vision and exceptionally comfortable protection even in most dazzling glare. With the acquisition of the brand, Luxottica strengthens investments to improve lens technology, test and introduce new surprising solutions to maximize the vision.


    Ray-Ban introduces Ambermatic, the first light-sensitive photochromic lens: a special yellow lens that darkens depending on light and temperature conditions. By transitioning from yellow to brown, the lens technology blocks glare and highlight outlines and shapes. The 1970s saw further product expansion and technical innovation: mountaineering glasses with mirrored lenses and leather side shields were developed to reflect glare and protect the eyes from sun and wind.

    2009 RAY-BAN TECH

    Ray-Ban gives birth to Ray-Ban Tech – a new segment that combines avant-garde manufacturing techniques with cutting-edge materials – and launches two innovations. The first Carbon Fiber collection: frames that are extremely lightweight, sturdy, flexible and exceptionally durable, featuring wrap-around temples composed of seven layers, all of which are made of carbon fiber mixed with resin. The new styles have innovative, performance-enhancing P3 (polycarbonate) and P3PLUS (crystal) lenses that guarantee exceptional polarization with more vivid and high-definition colors. An anti-reflective coating is also applied to eliminate glare and fully protect your eyes from harmful UV rays.


    Ray-Ban Tech segment expands with Ray-Ban Light Ray, a new sunglass and prescription eyewear collection. Light Ray frames are constructed with a hypoallergenic, durable, flexible, and lightweight titanium alloy.

    2012 LITE-FORCE

    Ray-Ban launches LiteForce, a cutting-edge thermoplastic material featuring excellent chemical and mechanical strength. The frames are lightweight and slim but have the same properties as ultra-flexible injected eyewear. Ray-Ban is the first eyewear brand to use a material that has provided solutions for leading-edge technological sectors such as the automobile, aerospace, electronics, and medical industries.

    2016 CHROMANCE

    Ray-ban launches the cutting-edge Chromance lens. A unique technology that fine-tunes light, heightening the brightness and clarity of the color spectrum, filtering harmful UV rays and eliminating reflections for 100% enhanced color vision. A special hydrophobic coating and gradient mirror lens coating also improves their performance characteristics.

    2016 GRAPHENE

    Ray-Ban is first brand in the eyewear industry to launch a collection made of graphene. This incredible nanomaterial is robust, thin, transparent, waterproof and flexible and consists of a single layer of carbon atoms arranged in a honeycomb structure. The discovery of graphene is so fundamental that has been ratified by the Nobel Prize in Physics in 2010. For its extraordinary properties - higher than any other known substance - graphene is considered the material of the future that will revolutionize many industries.