From research and product development to manufacturing and digital channels, find out how innovation can be found across the board at Luxottica.




    A forward-thinking vision inspires bold choices and new challenges

    The evolution from supplier of components for third parties to finished eyewear manufacturer was only the first step on a path characterized by small and large innovations that boosted Luxottica’s growth throughout the world.


    Luxottica presented its first collection of prescription eyewear at MIDO, the International Optics Exhibition in Milan, one of the biggest international events dedicated to the global eyewear industry.

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    Luxottica’s business model, which vertically integrates the entire value chain – from design and production to distribution and sales to the final consumer - was an innovative choice that over time translated into an important competitive advantage for the Group. On one hand, the integration of all stages of the production process made it possible to achieve high levels of efficiency and excellence, ensuring the high quality of the products and services offered. On the other hand, direct distribution and sales allows the company to have a direct relationship with end consumers and anticipate their tastes and trends.


    Luxottica acquired Scarrone S.p.A., a Turin-based distribution company, and started a vertical integration strategy in Italy and throughout the world. Over the years that followed, it would expand with the opening or acquisition of new manufacturing sites, commercial branches, stores and retail chains worldwide

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    In the ‘80s Luxottica made another innovative choice. During that time, the fashion industry began to look more closely at the eyewear industry and glasses started their evolution from medical devices to fashion accessories. Luxottica predicted the potential to collaborate with the best designers, anticipating with visionary power what will be a trend. It signed a license agreement with Giorgio Armani, followed by partnerships with the most prestigious brands.

    It was the first step towards the development of a world-class portfolio including licensed and proprietary brands, capable of attracting increasingly wider segments of consumers with different tastes and lifestyles.


    the first license agreement with Giorgio Armani. Luxottica began collaborating with the fashion world.


    Luxottica acquired, renewed and re-launched Ray-Ban as an iconic global brand.


    Luxottica acquired Oakley and strengthened its portfolio with one of the most iconic brands in sports and performance.

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