#To See The Beauty Of Life
1990
LISTING ON THE NEW YORK STOCK EXCHANGE
The United States is a strategic market for the Group. Listing on the NYSE brings greater global visibility and an opportunity to further accelerate the growth of Luxottica.

1990
ACQUISITION OF
VOGUE EYEWEAR
Luxottica acquires Vogue Eyewear and expands its presence in the fashion and lifestyle sector. Created in 1973, Vogue Eyewear is synonymous with glamour and contemporary style. A global brand that is conscientious about highlighting the local dimension of various markets in which consumers have different needs and tastes.

Advertising campaign Vogue Eyewear 2008 collection
1991
OPENING OF THE OPTICS MUSEUM
The collection offers an invaluable array of lenses, spectacles, monocles, binoculars, telescopes, microscopes, optical instruments, cases, prints and books. The eyeglasses section includes the oldest in the collection: frames without temples called arc glasses in whalebone from the 1600s
The Optics Museum houses over 2,000 items which have been collected with passion over three decades, before being exhibited in the seventeenth-century stable at Villa Crotta de’ Manzoni, Agordo. In this place begins a fascinating journey in the world of glasses, scientific instruments, prints and books through which Luxottica has the ambition to spread the historical memory of handcrafting that talks about people, work, culture and innovation.
Chinese glasses in perforated tortoiseshell – Late eighteenth century
1992
LAUNCH OF LICENSING AGREEMENTS WITH:
BROOKS BROTHERS
Founded in 1818 in New York, Brooks Brothers is the oldest clothing retailer in the United States. In its two hundred years of history, the brand has maintained strong roots in American culture, but at the same time has become an international icon of classic, elegant style that delivers functionality, lightness and high quality.

Elegant, very lightweight men’s optical eyewear in titanium, model BB 433, 2008 collection
1995
ACQUISITION OF PERSOL
One of the most popular models, 649 was created in 1957 for Turin tram drivers, who needed large eyeglasses to protect them from wind and dust. Its success was ensured by an original design. In 1961 they entered into legend when Marcello Mastroianni wore them in the film “Divorce Italian Style”. Starting in the 50s and 60s Persol models are worn by great personalities and famous actors of the time, such as Greta Garbo and Steve McQueen, who choose them on the screen and in everyday life.
The iconic "made in Italy" eyewear brand makes its debut in 1917. Its evocative name, meaning “for sun”, identifies a timeless eyewear design, high expression of a culture of excellence and craftsmanship, a perfect alchemy of aesthetics and technology.

1995
ACQUISITION OF LENSCRAFTERS
With LensCrafters, “Give the Gift of Sight” enters the Group. It is a non-profit eye care program based on the principle that clear vision is a basic human right. Its first initiatives are promoted in the United States. Subsequently, the program expands all over the world. In 1991, the first overseas mission in Costa Rica benefits 8,600 people.
Luxottica is the first manufacturer to directly enter the optical retail business with the acquisition of The United States Shoe Corporation, which owns LensCrafters, one of the major optical retail chains in North America. Founded in 1983, LensCrafters’ revolutionary concept “one-hour service” combines eye care, eyewear and lens finishing laboratories for providing customers with eyewear in an hour.
1997
FIRST FACTORY IN CHINA
Luxottica gains a presence in China at Dongguan in Guangdong province, with a plant in a joint venture with a Japanese partner, wholly owned since 2001. In subsequent years, Luxottica expands its presence in the Chinese province, significantly boosting the production capacity.
1997
LAUNCH OF LICENSING AGREEMENTS WITH:
BVLGARI
The history of Bulgari, the internationally renowned jeweler and master of colored gemstones, begins in 1884 in Rome. The brand is an expression of Italian craftsmanship, contemporary design and glamorous details, together with superior quality.

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