1990

LISTING ON THE NEW YORK STOCK EXCHANGE

1990

ACQUISITION OF
VOGUE EYEWEAR

Vogue Eyewear

Advertising campaign Vogue Eyewear 2008 collection

1991

OPENING OF THE OPTICS MUSEUM

Interesting facts

The collection offers an invaluable array of lenses, spectacles, monocles, binoculars, telescopes, microscopes, optical instruments, cases, prints and books. The eyeglasses section includes the oldest in the collection: frames without temples called arc glasses in whalebone from the 1600s

Chinese glasses in perforated tortoiseshell – Late eighteenth century

1992

LAUNCH OF LICENSING AGREEMENTS WITH:
BROOKS BROTHERS

LICENSE AGREEMENT: BROOKS BROTHERS

Elegant, very lightweight men’s optical eyewear in titanium, model BB 433, 2008 collection

1995

ACQUISITION OF PERSOL

Interesting facts

One of the most popular models, 649 was created in 1957 for Turin tram drivers, who needed large eyeglasses to protect them from wind and dust. Its success was ensured by an original design. In 1961 they entered into legend when Marcello Mastroianni wore them in the film “Divorce Italian Style”. Starting in the 50s and 60s Persol models are worn by great personalities and famous actors of the time, such as Greta Garbo and Steve McQueen, who choose them on the screen and in everyday life.

1995

ACQUISITION OF LENSCRAFTERS

Interesting facts

With LensCrafters, “Give the Gift of Sight” enters the Group. It is a non-profit eye care program based on the principle that clear vision is a basic human right. Its first initiatives are promoted in the United States. Subsequently, the program expands all over the world. In 1991, the first overseas mission in Costa Rica benefits 8,600 people.

Lenscrafters

1997

FIRST FACTORY IN CHINA

FIRST FACTORY IN CHINA

1997

LAUNCH OF LICENSING AGREEMENTS WITH:
BVLGARI

Bulgari

Pages

READ OUR HISTORY

    our history

    1961
    1969
    1971