The frames of Arnette’s new models, Lost Boy and Borrow, are made of BTR 600 LS, an innovative material defined by international standards and regulations as “Biobased”. 56% of its composition is derived from renewable sources (castor oil), making it noteworthy for its reduced impact on the environment.

It is the first time a Luxottica Group brand has launched a sustainable, Biobased collection onto the market. The careful selection of materials demonstrates a commitment to respecting the environment, involving each step of the production process: starting with the Research & Development phase.

It goes without saying that all materials used for Luxottica products undergo rigorous checks on their chemical composition, as well as on their physical and mechanical properties, to guarantee compliance with strict international standards. BTR 600 LS is no exception.

Furthermore, the new Arnette capsule collection extends its commitment to sustainability to the packaging: the glasses cases for these two models are created from sustainable materials, including recycled fishing nets and fabrics.

A new publicity campaign accompanies the brand’s launch of the Sustainable Collection. The creative features American rapper, songwriter and producer Post Malone as he wears the new Arnette models, immortalizing them off-stage as he seeks inspiration from nature in Arizona’s stunning landscapes in the background.

The launch of this latest collection is a continuation of the Arnette process of renewal. Stepping away from its origins as a surf and skateboard brand, today Arnette is positioned to become the voice of youth culture and is increasingly focused on the interests of Generation Z, sharing sites of interest and values with them, starting from authenticity and perceptiveness.