Bulgari: live like nobody’s watching

Bulgari: live like nobody’s watching

“Live like nobody’s watching” is how the new Bulgari eyewear campaign is presenting the Brand’s daring yet glamorous 2020 collection in which every woman can pretend to be a new person according to the pair of glasses she’s wearing. Every frame in the collection is an expression of uncompromising attitude, irreverent creativity, playful bold shapes, ultralight materials and unique details that stand out against a background of pastel colors.


A perfect example is the “Serpenti Eye-bite” frame with hand set enamel décor inspired by the Brand’s jewelry. Highlighting the eyewear and its multicolored effects the Brand reinvents an icon, giving it a strong personality. The “Back to Scale” model, also in the Serpenti line, stands out for its narrow, rectangular frame in bright pink acetate embellished with crystals, making the temples the standout feature.

The line inspired by the fashion house’s famous B.zero1 design plays with sophisticated geometries and unexpected combinations. This is seen in the contrasts of metal and acetate, which makes the “B.purebright” glasses a dynamic mix of shapes and details inspired by ’90s style. The “B.Glassy-up” metal cat-eye optical model, which incorporates and breaks down the characteristic features of the iconic jewelry collection, offers an elegant, timeless style.

Harmonious contrasts and light effects give every pair of Bulgari glasses a bold touch that colors your everyday look with its special details.

Published on Nov 20 2020