EssilorLuxottica celebrates 2021 World Sight Day

EssilorLuxottica celebrates 2021 World Sight Day

On the occasion of the 21st anniversary of World Sight Day, taking place tomorrow October 14th, EssilorLuxottica is rolling out its first campaign as an integrated Company to raise awareness about poor vision among children.

EssilorLuxottica celebrates 2021 World Sight Day
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Indeed, millions of children around the world still lack access to vision care, which jeopardizes their future by reducing their ability to learn, be safe and fulfill their potential. As an example, with half of the world’s population expected to be myopic by 2050, EssilorLuxottica believes the mobilization of all industry players is needed to raise awareness among parents and children, the first crucial step to fighting this epidemic.

To this end, the Group’s first common World Sight Day campaign aims to draw parents’ attention on the importance of regular eye exams early, and throughout their children’s lives, to help them thrive and achieve their dreams for the future. Pivotal to EssilorLuxottica’s campaign is the www.putvisionfirst.com website, which offers visitors the possibility to learn more on the importance of good vision for children’s health and future, as well as to take action through an accessible online vision-screening test.

For this occasion, the Company has collaborated with renowned Australian artist and illustrator Karan Singh to create bold, colorful and eye-catching visuals to highlight and reinforce the importance of eye health. In parallel, the Group’s Optical Retail brands, including LensCrafters in North America, Salmoiraghi & Viganò in Italy and OPSM in Australia, will participate in this mobilization by running a dedicated consumer campaign featuring works from the same artist.

EssilorLuxottica’s philanthropic partners, including the Essilor Vision Foundation, Vision For Life and OneSight, are also deploying a range of local initiatives to ease access to screening and raise awareness on poor vision internationally. The Essilor Vision Foundation rolls out a number of initiatives in France, China, the United States, Latin America, and India:  from providing vision screenings and eyeglasses at no cost to children in need, to organizing fundraising campaigns and dedicated classroom events in local schools, like the Kids Vision Fest in the US or an educational 3D book distribution to pupils in China. Alongside the International Agency for the Prevention of Blindless (IAPB), OneSight will promote the organization’s campaign engaging over 1 million people to have their vision tested. As such, IAPB will contribute to 25,000 check-ups in South Africa and the United States.

Furthermore, on the occasion of the World Sight Day, EssilorLuxottica and the Automobile Club of Italy (ACI) announced their partnership to launch a national “Action for good vision on the road” campaign, with the aim to mobilize public, institutions, mobility players and the optical industry on the recent United Nations call to ensure good vision for all road users and in turn, improve national road safety systems.

EssilorLuxottica’s initiatives on World Sight Day are part of the Group’s comprehensive Corporate Social Responsibility roadmap, in which the elimination of uncorrected poor vision by 2050 represents a key ambition.

Published on Oct 14 2021