Find out the perfect gift to wow your mom with Sunglass Hut and Google Hangout!

Find out the perfect gift to wow your mom with Sunglass Hut and Google Hangout!

WOW MOM! is the new campaign to celebrate Mother’s Day that Sunglass Hut launches globally this May in stores and online. Starring: Georgia May Jagger, Global Brand Ambassador of the brand, her legendary supermodel mom Jerry Hall. And the new digital tool, made available for the very first time by a retailer, to try on glasses and interact with friends through Google Hangout videochat.


Sunglass Hut is once again at the forefront in digital breakthrough. Launching its WOW MOM! campaign to celebrate Mother’s Day, the Luxottica sunglasses brand is the very first retailer to offer a try-on interactive experience via Google Hangout. The event is noteworthy. Starring two outstanding testimonials to introduce the digital tool: Georgia May Jagger and her legendary supermodel mom Jerry Hall.

All you need is a google account to access the videochat on, invite your mother and start the digital experience! She can try on sunnies for the best stylish brands: the selected model will appear on her face. You and other friends in the chat can do the same, exchanging opinions and comments in real time, interact while trying on sunglasses. And finally, share your pictures on social media and purchase your favorite eyewear online.

The virtual try-on - now available for Sunglass Hut website visitors from the USA and Australia - is part of the brand’s ongoing activities to bring a digitally enhanced shopping experience to consumers.

The concept of the whole campaign brings together the word MOM and the emotion WOW as actual reflections of one another to create a bold statement. Showing the influence and the emotional connection between a mother and her daughter. The campaign was shot in London by fashion photographer Matt Irwin, styled by Victoria Young, with make-up by Miranda Joyce and hair by James Rowe.

And now, are you ready to videochat with your mother and find out together her perfect sunny? Follow this link and let your mom be pampered and spoiled with the perfect pair of stylish sunglasses this season!

Published on May 06 2014