Set against the backdrop of a sublime sea-view pool and the stunning beaches of Ibiza, 7 stunning advertising images showcase the second wave of Gigi Hadid’s Special Collection designed by her.

Last year Vogue Eyewear established a strong brand message: there is more beauty beyond appearance. Now it’s time to take the #SHOWYOURVOGUE philosophy to the next level and start a deeper conversation with contemporary women, inviting them to engage with a new concept of individual beauty by asking: ‘My Vogue, what’s yours?‘.

The campaign aims at reinforcing the emotional bond with the consumer by turning the brand message into a dialogue and making Vogue Eyewear’s consumer an active part of it. Meanwhile, the iconic visual approach of the campaign helps to enhance Gigi’s vibrant personality.

The seven exclusive new styles from the Special Collection frame the many moods of beauty with retro-chic sun shapes flashing super-fine golden metal profiles and glowing heritage tones with sparkling Swarovski crystals.

Those results benefited from the “Gigi Hadid effect”, since she is currently one of the queens in the fashion system and among the most influencial people online, with more than 39 million followers on Instagram.