An icon reinvented: the new Clubmaster Wood

An icon reinvented: the new Clubmaster Wood

The bold and iconic allure of Clubmaster – a legendary Ray-Ban model that is still one of the bestsellers – has been given new natural “vibes” with a frame in natural wood and soft rubber. 

An icon reinvented: the new Clubmaster Wood

Nothing is untouchable. For Ray-Ban, a brand that has always been synonymous with innovation, experimentation and adventure, even the distinctive design of iconic models loved by generation after generation of fans can be revisited, updated and enriched, thanks to technology, materials, and new design ideas or modern flashes.

It is in this spirit that Clubmaster - the model with the accentuated “brow line” and one of the brand’s legends - has been updated to give it a modern flavor by creating a frame in wood, a material that has never been used for this eyewear.

It wasn’t easy to bend a natural element like wood to meet the flexibility, durability and comfort demanded for premium eyewear. After years of experiments it became possible to combine hand-milled wood with modern soft rubber to give an iconic design a totally comfortable fit and fresh vibes.

And its rock soul has taken on more spontaneous and contemporary tones, a new soft-to-the-touch feel and luxurious finishes for men and women with modern and sustainable perceptions.

For the new sun model RB 3016 M, walnut, cherry and maple have been combined with dark-colored, retro-inspired lenses and the temples have been re-proportioned for a modern appeal. But the refined touch of the traditional hand-engraved bridge and classic rivets has been preserved to perpetuate the pleasure of wearing an icon.

There is also an optical version, RX 5154 M, with hypoallergenic silicone nose pads for optimal balance and comfort.

Dedicated packaging has been designed for all models.

Published on Sep 15 2015