As soon as consumers enter a Sunglass Hut store, they are treated to a unique customer experience, including skilled employees who present an offering of shades to match their style and needs, an expansive product assortment and digital tools that bring the brand’s omnichannel strategy to life in store.

“It only happens at Sunglass Hut” claims Gigi Hadid at the end of the new commercial that will air in the United States through the end of August, while being showcased in Sunglass Hut’s digital windows in stores around the world.

The ad shows Gigi wearing different styles from a selection specially curated for her. Different shades allow her to live unique and unexpected experiences, from a night out with friends to a pool party.

Sunglass Hut’s relationship with the customer is central to its success. The brand aims at being a style curator for consumers, advising them on the latest trends and providing them with the right offering, including exclusive styles available only at Sunglass Hut. The worldwide retail network spans over 3,000 stores from North America to Latin America, Australia, Europe, South Africa, the Middle East, India, China and Southeast Asia.

Sunglass Hut offers a consistent and connected experience across all customer touchpoints. Consumers can use in-store digital tools to access to an “endless aisle” assortment in every location, as well as purchase products at sunglasshut.com, which recreates the DNA and essence of the brand online.