Luxottica and IED, the ideas of the future

Luxottica and IED, the ideas of the future

Luxottica and the Milan branch of the Istituto Europeo di Design (IED) have launched a project for students on the three-year Communication Design course organized by the institute.


Following an initial stage of cross-cutting work, participants were assigned to different brands (Ray-Ban, Oakley, Persol, Vogue Eyewear) in order to develop a targeted approach to diversity and inclusion issues, respecting each brand’s identity, tone and regions. The students had an opportunity to work in close dialog with the brand teams, fully immersing themselves in the world of Luxottica and then channeling strategy and creativity into the second stage of the project.

The final projects were directly presented by the students to all of the teams involved, ensuring that each of the projects received adequate attention and everyone’s contribution was valued. The shared idea was that projects should not be limited to creating new brand storytelling, but rather should achieve concrete storytelling, credible “storydoing” tailored to the brand in question.

Presenting their work was a unique opportunity for the participants to engage with the Group’s prestigious brands and professionals. This was also a valuable opportunity for the company, which had a chance to meet talents capable of contributing new ideas and original perspectives. With a special focus on inclusion, the campaign is fundamental to the company’s sustainability strategy and is an area in which the new generation can offer a fresh and current approach.

Published on Oct 06 2021