Luxottica and Its Brands Make a Bold Impression at Vision Expo East

Luxottica and Its Brands Make a Bold Impression at Vision Expo East

Luxottica created a memorable experience for visitors this year at Vision Expo East, one of the largest industry’s annual trade show.


Tens of thousands of eyewear buyers, influencers and enthusiasts flocked to the Javitz Center in New York City for the show.  Luxottica’s booth was the most highly-trafficked on the trade show floor, entertaining visitors with interactive displays highlighting its latest collections and trends from house and licensed brands. 

The latest digital technology was front and center in the booth.  RFID stations allowed Ray-Ban fans to interact with the product and pull up full color and size assortments.  An oversized touch screen invited visitors to simulate different Ray-Ban Rx lenses with treatments ranging from anti-reflective to hydrophobic – with the swipe of a hand, the flecks of water literally disappear from the lens showing what it would be like to look through Ray-Ban’s hydrophobic lens. A special Guitar Hero activation kept visitors engaged and offered them chance to win a Ray-Ban branded Fender Stratocaster guitar.   

Oakley hosted a “seeing is believing” Oakley Prizm technology experience. With a water-tank and fishing rod, attendees used Oakley Prizm Deep Water sunglasses to fish out the letters P - R - I - Z - M. The angler who caught all letters in the fastest time won a prize. The booth also highlighted Oakley’s Authentic Prescription offerings and Prizm Spectrometer Bar to give a live demonstration of how Prizm works.  Oakley also showed off its expanded and Rx-able Latch collection – every frame in the collection comes with an innovative hidden latch at the hinge so that wearers can attach their glasses to their clothing while on the go.

Luxottica took brand storytelling to a new level, showcasing its bestsellers in a space devoted to premium fashion and luxury.  Brand managers highlighted the latest trends, from vintage round, brought back to life by Giorgio Armani, Prada and Bulgari this season, to micro frames, a trend revived from the 90’s and beautifully reinvented by Ray-Ban, Vogue, Prada and others.  Valentino and Versace frames were accompanies by clothing and shoes from the design houses to show the strong design DNA between the two.

Luxottica Training Centre presented a free mini training series in the booth with a deep dive into brand and business focused topics. Contests included a grand prize raffle for an iPad awarded daily.                

In addition to its prime spot on the show floor, Luxottica played an active role in the biggest moments of the week. Fabrizio Uguzzoni, President of Luxottica Wholesale N.A., was a speaker at the annual Optical Women’s Association breakfast and OneSight delivered a compelling update on its sustainable vision centers on stage at the Vision Monday Leadership Summit. 

Published on Mar 21 2018