Luxottica brings its digital revolution to eyecare professionals everywhere

Digital windows, interactive stores, endless digital collections and augmented reality: at MIDO in Milan, Luxottica unveils its solutions to accelerate the digital transformation of the eyewear industry

Milan (Italy), February 23, 2019 - Luxottica Group S.p.A. (MTA: LUX), a leader in the design, production, distribution and sale of high-end, luxury and sports eyewear, will put a stake in the ground this week when it unveils its digital vision for optical practices and retail stores around the world, presenting a series of digital innovations at the global eyewear and eyecare show MIDO in Milan from 23 to 25 February, 2019.
Over the past four years, Luxottica has invested heavily in its own digital transformation and has evolved the way it operates in the market, developing digital platforms that connect the company’s operations to its customers and consumers. It has also acquired the digital talent and skills internally that are unique in the eyewear industry. Today, this radical technological change inside Luxottica allows the Group to propose digital opportunities and services for the benefit of the entire optical sector, paving the way for a process of innovation that will benefit all industry stakeholders.
"Digital is the future for Luxottica and for the entire industry. Today, we must face new challenges to keep up with the times and satisfy the changing behaviours of consumers who are influenced by new technologies. In this transformation, we want to be even closer to our optical clients and continue to invest to bring them all the benefits that only digital innovation can guarantee. The watchword is “customization” of products and services, and today we are showcasing the tools to make this a reality," comments Luxottica Executive Chairman Leonardo Del Vecchio.
The new virtual optical store, powered by Luxottica
At MIDO 2019, Luxottica will preview an innovative concept that allows eyewear consumers to interact digitally with Luxottica’s entire catalogue of products inside the practice of any optometrist or optician.
At the heart of this new in-store experience is a smart shopper where users can explore, with the help of the associate, Luxottica’s collections and brands in an intuitive way, through easily navigable categories. The virtual interface, fully integrated with Luxottica's digital infrastructure, is tailor-made for each customer as it can be personalized in terms of graphics and logo and linked "intelligently" to the collections in-store.
Moreover, consumers can virtually wear any model appearing in the catalogue in every variant of colour, even if not available in the store, thanks to augmented reality and advanced proprietary virtual mirroring technologies.
For the first time in an optical store context, consumers will be able to customize their Ray-Ban and Oakley models through an interactive screen, choosing colour, frames, lenses, temples, tips and cases or requesting engravings and decorations to make the eyewear selection a very personal experience.